Recent research by UK based Saga Holidays, who serve the needs of travellers aged 50+, surveyed 1,000 people across the UK aged 45 to 65+ to better understand how digitally savvy they were when researching and booking their holidays. Their results surprised many - baby boomers appear to be strong followers in the digital world. Unfortunately they did not ask gender related questions about who is researching and making decisions to compare … [Read more...]