Adventure Women enters New Chapter

Susan Eckert – Founded Adventure Women in 1982 and formed one of the most enduring of Women’s tour companies.

Susan has decided to step away from the day-to-day operations, and enjoy some free time, here she writes about that process…

I have been so fortunate to have created a job in which I’ve lived my travel dreams, where AdventureWomen has been my passion for the past 35 years. Without all of YOU, however, it couldn’t have happened. We’ve had an amazing ride together!

As the founder of AdventureWomen®, I want to personally thank you for being an AdventureWomen enthusiast as we continue to celebrate our common passion for traveling and learning about the world around us.

As adventurous women, we know adventure travel is about challenging ourselves, stepping out of our comfort zones and stretching our minds and our bodies as we explore new paths.

This belief is at the core of everything we do at AdventureWomen, which is why I’m so pleased to announce today that we are beginning a new chapter in AdventureWomen’s history, a bold step forward and one which I am confident will take us to exciting new frontiers.

Adventure Women Starts a New Chapter

It is very important to me that I now leave my legacy in the hands of another experienced travel industry leader. And so, I am thrilled to announce that effective immediately, I am passing the AdventureWomen “baton” to Judi Wineland, President of Wineland-Thomson Adventures, and her daughters, Nicole and Erica. Judi is the co-founder of several successful adventure travel companies including Thomson Safaris and Thomson Family Adventures, as well as a non-profit initiative that empowers women in Tanzania.

I’ve known Judi for years and we share both a common passion for adventure travel and a common vision for AdventureWomen’s future. Adding Nicole and Erica to the leadership team will ensure that AdventureWomen will have the innovative thinking and entrepreneurial energy of the next generation and a bright future for years to come.

I plan to stay involved, helping the new team transition, and I’ll be joining you on several trips in 2017. We hope you’ll join us on an AdventureWomen trip next year as we celebrate 35 years of traveling the world, learning, laughing, and sharing adventure together!