Lyn Taylor of Lyn Taylor’s Adventure Travel writes in her latest newsletter
WOMEN are increasingly choosing to take adventurous holidays over spa retreats or resorts with numbers of women deciding to embark on these travels alone rising exponentially.
For women of all ages, particularly those who are mums and are working, making time for themselves is difficult, with Mums lucky to average 40 minutes a day of “me time”. Work-life balance therefore is very important and today for many women, the decision to take a holiday of any sort is a personal one. The majority of travellers who come with Lyn Taylor Adventure Travel are women, many of whom are at a turning point in their lives, whether it be changing jobs or recovering from an illness or loss. To be able to step away from normal life, out of their comfort zones and at the same time combing a cultural experiences with a more active time away are what makes this sort of holiday appealing to the modern Aussie women.
We take groups to places like Nepal, Bhutan, Europe, Bali, India and South America, all of which offer completely new surroundings and experiences. With only an average of 4 hours a week of time to invest in themselves, it is no wonder that women are wanting to get the most out of a holiday as possible, to grow and improve themselves while taking this precious time out. It is a whole new world of freedom and exploration.
In Australia, a survey by lastminute.com.au of nearly 5000 women found 46 per cent have holidayed alone. Half of those surveyed said they thought solo travel sounded adventurous and rewarding, while about a quarter said they would be too scared to try it, and the rest thought it sounded lonely.
Women also like to call the shots when they travel with their partner or family. Lastminute’s Female Travel and Lifestyle report found 48 per cent of women take most of the responsibility for travel decision-making, while 47 per cent share the load with their partner, indicating few men are taking charge.