With 32 million trips taken last year, U.S. women — young, old, single, married, divorced, widowed, mothers, daughters and sisters — have become a driving force in the travel industry. Estimates are that women will spend some $125 billion on travel in the next year.
80% of all travel decisions are made by women regardless of :
- who they travel with
- who pays for the trip
- or where they go
…. A woman is the decision maker
75% of those who take cultural, adventure or nature trips are women
230%, increase in number of women-only travel companies in past six years.
Women — young, old, single, married, and widowed are fueling an explosive growth in the travel industry.